Wednesday, September 19, 2012

More On Book Stories

More On Book Stories
Part One

After The Oy Way was printed last spring, my real work began; I had to sell it.

I hustled media reviews and made presentations at synagogues, bookstores and organization meetings. Sales weren’t large enough for me to retire, but I had already retired in 2006. Retirement with a book to sell is no retirement.

I was pleased that bookstores in California, Michigan and New York had either bought copies outright or had taken them on consignment. The most fertile sales outlet was the relatively small Aleft Bet Judaica store in Los Gatos. At times, I would bring in five books and a few days later I would receive a call from the Israeli-born owner Nurit saying that they had sold out and they needed more.  Happily, I received such a call today, and I will be making a presentation and book signing there on November 13, and at numerous other venues in October, November and December. You can see the schedule under "What's Nu? on the website here.

At times, I ran into some not-so-positive situations.

I just received a copy of Washington Square Magazine that goes to 80,000 alums of San Jose State University, and they estimate that 50,000 digital readers will see it. I was a bit dismayed when I saw the visual coverage found above. However, when I questioned the layout, the editor and the art director said it would attract the readers. What do you think?

Speaking of SJSU, when I spoke on campus in March, I managed to convince the manager of their Spartan bookstore to take ten copies on consignment, which they did. I was unaware that they had become the Barnes & Noble/Spartan Bookstore, and as a vendor I had to fill out an eight-page form to be considered. Before I did so, I contacted a person at their headquarters back east, and asked them why I needed to do so with such a small number of books. Since you don’t question B&N, especially at their headquarters, they then asked me who was the publisher, and I told them it’s already on sale at Amazon. That ended my relationship with B&N for they would carry no books that were being published and sold by that competitor. I was lucky that I had found out before wasting any more time filling out that oppressive form. Tomorrow I go to San Jose State and rescue my unacceptable ten copies.

Part Two is on its way, or perhaps it has already arrived. If you have any spare time until then, go back to The Oy Way website.

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